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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01926_Field_OMPA T24.txt
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1996-04-10
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711b
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14 lines
that polarity between hot and cold about which he
analyzed the television. And it was used by the
American media to explain why John Kennedy did
so well in the first debate that he had with Richard
Nixon. People say that those who happened to
listen to that debate on the radio felt that Nixon
had won the debate. Those who watched on
television thought that Kennedy had resoundingly
defeated Nixon. So, what McLuhan began to see is
that style is substance in many ways in modern
times. People feel uneasy about this because they
feel that surely that will mean the rise of another
Hitler and Stalin, and I say no. I believe that the
television camera coming so close to a person’s